Featherlite Trailers — Overview
Featherlite Trailers is the original aluminum trailer manufacturer and leading the industry in the US and Canada. They’ve created trailers for large household names like Nascar, NASA, Titleist, Rockstar Energy, as well as providing trailer solutions for livestock, car, and recreational needs.
Overview
Featherlite Trailers initially contacted us to refresh the site and digital brand for their Featherlite Specialty brand. This successful project led to a second website redesign for their main site, FTHR.com.
In these projects, I managed, designed, and built both websites.
Project Deliverables
Custom development of two Featherlite sites. Features include: Strategy, Content planning, Digital prototyping, Development of 10+ templates, Integration with ERP system to display dealer network and available inventory with custom dealer & inventory radius search, Product selector that assists users when determining what trailer they may need, Modern design incorporating existing established brand guidelines, and Custom trailer illustrations to utilize on the website as well as printed marketing material.
