Kayla Wagner
I’m a web director, developer, designer, strategist, and ever-curious learner. Beyond that, I’m approachable, easy-going, highly-organized, genuine, a go-getter, perceptive, and a tad awkward.
I have 9 years of experience working in an agency setting and I’ve built, designed, managed, and strategized for over 70 businesses.
I thrive at the crossroads of research-driven decision-making and compelling storytelling through thoughtful design and functional web development. My superpower is turning information into insights that connect with a variety of audiences. I can effectively communicate with designers, developers, marketers, and business owners, to drive results and create impactful solutions.
Care Initiatives
Care Initiatives had two goals with their site redesign: attract patients & residents and recruit top talent.
To accomplish this, we’re creating a highly-scalable, visually-appealing, and ADA compliant website solution.
In this project, I am leading the strategy and project management to ensure the overall success of the client engagement. I also created the wireframes and mockups.
With 44+ locations, Care Initiatives is Iowa’s largest skilled nursing and long-term care organization.
Project Scope: Custom WordPress web development Features include: Strategy, Content planning and development, Digital prototyping, Image sourcing and editing, Brand refresh and icon development, Development of 9 templates and 25 blocks & patterns (Gutenberg), Location finder map integration with Google Maps platform, and Google reviews integration for individual location pages.
Featherlite Trailers
Featherlite Trailers initially contacted us to refresh the site and digital brand for their Featherlite Specialty brand. This successful project led to a second website redesign for their main site, FTHR.com.
In these projects, I managed, designed, and built both websites.
Featherlite Trailers is the original aluminum trailer manufacturer and leading the industry in the US and Canada. They’ve created trailers for large household names like Nascar, NASA, Titleist, Rockstar Energy, as well as providing trailer solutions for livestock, car, and recreational needs.
Project scope: Custom development of two Featherlite sites. Features include: Strategy, Content planning, Digital prototyping, Development of 10+ templates, Integration with ERP system to display dealer network and available inventory with custom dealer & inventory radius search, Product selector that assists users when determining what trailer they may need, Modern design incorporating existing established brand guidelines, and Custom trailer illustrations to utilize on the website as well as printed marketing material.
Holmes Murphy
Holmes Murphy has partnered with my agency to develop six websites and manage a total of nine websites for their company. Our successful partnership has led to a recurring source of revenue. As the success manager for this client, I’ve been involved in this partnership since 2020.
Holmes Murphy is one of the largest independent insurance brokerages in the US and has a plus brand of 9 subsidiary companies.
Project Scope: Ongoing development and maintenance of websites for Holmes Murphy and subsidiary brands. We serve as the web development arm for Holmes Murphy and provide continuous support and strategy.
KRM Custom Homes
I have developed two custom websites for the KRM brands: KRM Custom Homes & Tanzanite Homes. With our ongoing partnership, I continue to strategize and build new features and landing pages to support marketing initiatives.
KRM Custom Homes is a premier home builder in the DSM, IA area.
